Waverley Design Co » Custom websites and branding

How to Use Complementary Colors When Branding Your Business

I know first hand it can be so hard to choose colors to start your business! Colors help you portray your message and let your visitors start to visualize your personality through your branding. Colors show if your brand is bold, soft, organic, feminine, or fun.

When you start narrowing down the visuals of your brand, you may already have an idea of a color or two you want to use. That’s great! Go with your instincts and what you like. You want your brand to reflect you as much as possible. If you don’t know what colors you want, think about the colors of the clothes you wear a lot. What are you drawn to?

But you don’t want your brand to just be one color, I’m here to help you figure out what complementary colors can do for your brand!

What are complementary colors?

Well, complementary colors, are colors that are directly opposite each other on the color spectrum. Adding another shade or hue of one of the colors starts to help you create your color palette.

Like this:

color wheel complementary

One of my favorite tools to use to help nail down a color palette for a client is Coolors! I like having options when designing for a client, I tend to have 5-6 colors including black and white that I can design with and choose from. I teamed up with a few awesome entrepreneurial ladies to showcase complementary colors together! Colorful Places and Faces was such a fun project, you can check it out here! You can see some of the pictures below with the color palette’s.


Red and Green

01295f-688e26-b7091d-ffffff-293f14-2_Waverley_Design_Co_Web_Design_Branding_Brand_Graphic_Design_Website_design_colored_walls_in_utah_complementary_colors

Helping me demonstrate green and red, Sideshow Photo Booth!

Green Pamela (21 of 22)_Waverley_Design_Co_Web_Design_Branding_Brand_Graphic_Design_Website_design_Utah_Photographer_colored_walls_in_utah

baffd7-b7091d-fbfbf2-5a5353-a6a2a2_Waverley_Design_Co_Web_Design_Branding_Brand_Graphic_Design_Website_design_colored_walls_in_utah_complementary_colors

Helping me demonstrate green and red, Sideshow Photo Booth!

Green Pamela (2 of 22)_Waverley_Design_Co_Web_Design_Branding_Brand_Graphic_Design_Website_design_Utah_Photographer_colored_walls_in_utah44af69-05668d-ffffff-bf0603-c5fffd_Waverley_Design_Co_Web_Design_Branding_Brand_Graphic_Design_Website_design_colored_walls_in_utah_complementary_colors

Helping me demonstrate green and red, Sweet Ruby Co!

Red April (9 of 53)_Waverley_Design_Co_Web_Design_Branding_Brand_Graphic_Design_Website_design_Utah_Photographer

Popular Brands that use red and green:

Chili


Blue and Orange

 

0d3b66-fffbfe-f4ecbe-f48668-edba8e_Waverley_Design_Co_Web_Design_Branding_Brand_Graphic_Design_Website_design_colored_walls_in_utah_complementary_colors

Helping me demonstrate orange and blue, Dash of Salter!

Orange Cheree (12 of 17)_Waverley_Design_Co_Web_Design_Branding_Brand_Graphic_Design_Website_design_Utah_Photographer_colored_walls_in_utah52d1dc-2176ae-f4ecbe-f48668-fe6847_Waverley_Design_Co_Web_Design_Branding_Brand_Graphic_Design_Website_design_colored_walls_in_utah_complementary_colors

Helping me demonstrate orange and blue, Autointune!

kayla blue (28 of 44)_Waverley_Design_Co_Web_Design_Branding_Brand_Graphic_Design_Website_design_Utah_Photographer_colored_walls_in_utahd16014-a1ccf4-264c68-fffbfe-7f7f7f_Waverley_Design_Co_Web_Design_Branding_Brand_Graphic_Design_Website_design_colored_walls_in_utah_complementary_colors

Helping me demonstrate orange and blue, Hiliary Stewart Photography!

hiliary blue (20 of 27)_Waverley_Design_Co_Web_Design_Branding_Brand_Graphic_Design_Website_design_Utah_Photographer_colored_walls_in_utah

Popular Brands that use blue and orange:

amazon_Waverley_Design_Co_Web_Design_Branding_Brand_Graphic_Design_Website_design_colored_walls_in_utah_complementary_colors


Pink and Green

2c4221-ffffff-ef5d9a-ffd8e3-3cea54_Waverley_Design_Co_Web_Design_Branding_Brand_Graphic_Design_Website_design_colored_walls_in_utah_complementary_colors

 

Helping me demonstrate green and pink, Blooms to Bouquets!

Green Haley (11 of 21)_Waverley_Design_Co_Web_Design_Branding_Brand_Graphic_Design_Website_design_Utah_Photographer_colored_walls_in_utah

Popular Brands that use pink and green:

jimmys_logo_Waverley_Design_Co_Web_Design_Branding_Brand_Graphic_Design_Website_design_colored_walls_in_utah_complementary_colors


Pink and Blue

516a82-fefcfb-001f54-ffccf0-ef5d9a_Waverley_Design_Co_Web_Design_Branding_Brand_Graphic_Design_Website_design_colored_walls_in_utah_complementary_colors

 

Helping me demonstrate pink and blue, Autointune!

Pink Kayla (4 of 23)_Waverley_Design_Co_Web_Design_Branding_Brand_Graphic_Design_Website_design_Utah_Photographer_colored_walls_in_utah

Popular Brands that use blue and pink:flickr-logo_Waverley_Design_Co_Web_Design_Branding_Brand_Graphic_Design_Website_design_colored_walls_in_utah_complementary_colors


Yellow and Blue

f7d156-ffffff-001a4c-0b132b-ead2ac_Waverley_Design_Co_Web_Design_Branding_Brand_Graphic_Design_Website_design_colored_walls_in_utah_complementary_colors

Helping me demonstrate yellow and blue, Wasatch View!

Yellow Wasatch (2 of 16)_Waverley_Design_Co_Web_Design_Branding_Brand_Graphic_Design_Website_design_Utah_Photographer_colored_walls_in_utah

Popular Brands that use blue and yellow:

olympus-logo_Waverley_Design_Co_Web_Design_Branding_Brand_Graphic_Design_Website_design_colored_walls_in_utah_complementary_colors


Purple and Yellow

ffee56-363636-bca4b9-ffffff-430254_Waverley_Design_Co_Web_Design_Branding_Brand_Graphic_Design_Website_design_colored_walls_in_utah_complementary_colors

 

Helping me demonstrate yellow and purple, Lash Effect!

Purple Rachael (8 of 35)_Waverley_Design_Co_Web_Design_Branding_Brand_Graphic_Design_Website_design_Utah_Photographer_colored_walls_in_utah

 Popular Brands that use purple and yellow:

image76 copy_Waverley_Design_Co_Web_Design_Branding_Brand_Graphic_Design_Website_design_colored_walls_in_utah_complementary_colors