Waverley Design Co » Custom websites and branding

This is really special to me because this feels site feels like where Waverley began. I started as a photographer and really became enthralled with web design and the whole branding process. Amy Hirschi Photography is my first and other business, although I’m not doing photography as much anymore, it still holds a really special place for me!

My photography brand was built to attract a specific type of client. My favorite brides to work with are those who are chill, happy, like to travel, laugh a lot, and are really really in love. I wanted to attract those types of people because that’s who I worked with best and that’s how I wanted to work as a photographer. I wanted to create a connection built on love and friendship, laugh, and share the happiest day of their lives with my clients.

So my photography brand is Summer.. since a season isn’t a destination I chose the next best thing, Hawaii. Laying on the beach, laughing, bright colors, and warm summer air all drove me to create this brand and website. I hope you enjoy it as much as I do!

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Aubri Stanger Artistry is live! This lady is SO amazingly talented at what she does. Every picture she posts I can’t believe how well she can bring out the beauty in someone else. It was so fun working with Aubri and making her dream a reality. Aubri needed her brand to be very feminine and glamorous! We incorporated a lot of gold, black and white hover, and pink. Her social media buttons added a dash of sparkle into her site in a fun and classy way that wasn’t overwhelming.

Aubri needed a site to send clients to and to get more business. She works mostly with brides but also for fashion shows and pageants so having a professional site was key to taking her business to the next level. With all the romance, pink, and the glitter and gold, Aubri’s site was undoubtedly “Paris”.

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I get asked ALL the time what camera and gear I take when I travel so I thought I should do a post about what my favorites are!

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1) Travel DSLR

I don’t take my professional camera *GASP*

So I use the Canon s1, and I love it! It’s super light and small, I can use my lenses from my professional camera that I’ve accrued!

The lenses: Canon nifty 50, The standard one that came with the camera 18-55, and 70-200 for far away shots.

Here’s why: This is my livelihood. And it’s way heavy. For real. If I were going on a vacation and my sole purpose was to take pictures and sell them or for a client, that would obviously be different. But as it is I’m trying to be comfortable and I’m walking literally all day. Some photographers totally think differently, but I was a traveler before I was a photographer. And my number one priority is to experience where I’m at, and call me crazy I don’t want to have to worry about my gear and about being behind my lens all the time. I’ve been trying so hard to live in the moment and being constantly worried about taking a perfect picture is not part of that. Don’t get me wrong, I love my pictures I get with it and it’s amazing, but I don’t want to be stressed about my camera. And did I mention it’s super light?

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2) Passport Holder

I LOVE this one from Red Leaf Leather! Can’t you see why?? It’s SO adorable AND personalized!! I bought this one in yellow with the quote, “Collect Moments Not Things” but I loved it SO much that I started to just use it as my wallet! So when we started to plan this trip I knew I needed a new one and Kelsey made me the cutest one! I’m seriously obsessed! Find yours HERE!!!!

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What to keep in your passport holder:

Identification: I ALWAYS take my passport, driver’s license, and school ID. My license so that I can lock up my passport in the hotel and not lose it and then if I need ID I have it on me, my student ID because student’s get discounts in TONS of places! Almost every museum I’ve been to I’ve gotten a discount with my student ID.

Money: Two forms of cards come with me. Every time I’ve gone to Europe (3 different times and 5 different countries) I’ve run into the same issue; certain ATM’s, bus ticket machines, restaurants, you name it, they only take a certain type. Our last trip to Italy every single train station would only take my debit card, what the what? And certain places only take American Express, so I’ve got my credit card for that!

For cash and a money saving tip, instead of paying a $10 fee AND a percentage to the money exchange in the airports, just pull out money from he ATM! You’ll only spend that $3 fee from your bank and it’s easy to find an ATM anywhere! Plus you don’t pull out too much money or keep too much on you at one time.

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3) Purse with a lock

We’ve been traveling seriously our entire marriage. I’m always on the hunt for the perfect bag that not only holds everything but is safe! On our honeymoon I found a small one that felt safe but it couldn’t hold a lot plus it was yellow and didn’t match a lot. Hawaii I found a good one with zippers but was really thin and could only hold my camera and nothing else. And in Scotland I found a big one but it only had a little magnet keeping it shut.

When you’re in giant crowds your purse is always on your mind or for sure in the back of your mind. And a place like Rome and there’s so many people and tourists and panhandlers and pickpockets, having a purse that you know is closed up all the way is HUGE. I felt like my things were safe and secure! Plus it could hold a water bottle on the side too!

I found my unicorn! It is big enough to hold everything! Lenses, camera, wallet, medicine, sunglasses, umbrella etc. It’s perfect! I used this one from Target. And I’m serious it’s perfect! Plus I can just lock it with the strap to my zipper. Don’t be surprised if I buy a couple more in different colors because I will be devastated if I can’t get more of this!

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4) Wi-Fi memory card

Can I get a, “Hallelujah!?!?!” This thing is AMAZING! My Canon 6D has wifi in it and I love it, so for my birthday my sweet Dave got me this for my new travel camera! I can get the pictures I take on my camera directly on my phone or iPad. Almost all the pictures I posted on instagram throughout our trip I had on my phone because of this little nifty card! Do yourself a favor and get one asap! I use this one. And I’m pretty sure my husband got it on sale because he wouldn’t spend that much on a card haha!

Go look at my instagram, I think all but two of the pictures I posted on the trip were shot with my canon and not my phone! That’s huge! I love this thing and think anyone going on a trip should have it! Plus what happens if your gear gets stolen? At least you’ve saved some of your pictures on your phone or posted them already! It’s so convenient.

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5) Portable Umbrella

I got mine from Old Navy because it was only like $10 but I think you can find these anywhere! I keep it in my suitcase and then if the weather even hints at rain it’s small enough that in can fit in my purse around town!

I have used it in London and of course when I’m shooting weddings, but it really is SO handy and nothing can ruin your day quite like having to spend lots of money on an umbrella as a tourist or having to cut your day short.

We had one in London and it was the best thing ever! We are walking SO much on our trips and nothing should slow us down!

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6) Plug converter

All in one converter is a must have! I have this one and it’s really affordable. We’ve used it in Italy, France, London, and Scotland. It’s so great because Europe and UK are actually different ports from each other AND the US! So we haven’t had to buy multiple ones ever.

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7) Good headphones and Audio guides! 

I HATE airplane headphones! And we listen to audio guides and tours and sometimes they’ll give you headphones.. I have no idea whose ears have been in those! Bring your own and download some traveling podcasts, I love Rick Steve’s audio guides and you’ll thank yourself!

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Happy traveling! I hope this helps you and you’ve enjoyed it! Feel free to follow me on Instagram and you can ask any other questions you might have! But after 30+ trips with me and my husband, I feel pretty confident that these are my favorite accessories!

Ok, for those of you who don’t know, before I started this amazing business I had an airline job. I took calls for them for one year and four months and I worked full time. Delta was a good company to work for, and I owe them most of my travel experiences. I’m not here to tell you not to have an airline job, I’m just here to lay out the facts of what to think about before you accept that job, the pros, the cons, and why I decided to drop that dream and chase a new one. I just get asked A LOT about what it was like there and people wonder if they would like it.

So I get this all the time…

“How do you afford to travel SO much??” or “I would do anything for free flights! How could you leave that job?”

Well how we afford to travel is extremely wrapped up into this old job I had. As a airline employee you DO get free standby flights! It was a dream come true. I started applying to work for Delta before I even graduated from high school. And on my fourth try, I finally got an interview. I had recently finished my generals in college and was pretty confused on what to do as a major so I just thought maybe I could take some time off to figure it out. Low and behold I look on their website and they’re hiring in SLC! For a customer experience specialist.. whatever that was, I wanted it. Without a second thought I applied for the job!

I had a pretty good job and my school schedule was going well too. But the need and feel to travel was pulling deep at my 20 year old heart. One phone interview, one in person interview, two scary and unsafe drives to the airport through ice and snow, one outfit purchased, and the airline job was mine.

Seriously a dream come true!! My sister in law had worked at Delta and her and my brother traveled all over the world, and they were also able to travel home while he was in his masters program while that could have not been affordable otherwise. I was so thrilled to start seeing places I always loved and of course to start adventuring in new places as well.

  • You fly for free.. for the most part.

So the first misconception is that you fly for free no strings attached when you have an airline job! When we were flying to Europe it cost us on average $100 each, and for my parents is was around $300 each. I understand that is so much cheaper than a ticket, but that’s not what I’m talking about here–I’m here to layout the facts if you want an airline job. I’m talking about the fact that it’s not exactly free. Plus you’re only working for $10 an hour. There’s a yearly fee of $50 as well. These are small fees to pay for what you get, but when you’re making little money every little thing counts.

  • You fly for free.. when their’s an open seat.

So flying standby is a real fear of mine now! Even now that I don’t fly standby I still get nervous when I go to the airport! I’m not one bit scared of flying, but I’m so used to going to the airport and not knowing if I was going to make it on the flight I was hoping to! We were late to the Red Sox game and almost didn’t make it home, we actually had to purchase tickets because of getting bumped off of flights to customers or because of employees with more experience. We had to wake up at 4:30 to make a flight home from California. We stayed in Seattle 2 extra days when we couldn’t make a flight. We drove home with a friend from Vegas because there were no seats. We took a red eye and then the same day took a flight home. We had to leave work a day early to make it to Scotland.

Again, I am SO aware of these amazing experiences and all the fun we had!! I am eternally grateful to my old airline job for giving me these experiences. But for some people (like my husband) flying standby is too nerve wrecking and very hard to handle. My airline job ended up not being worth the stress and hassle it created when we traveled, even if it was free.

  • You fly for free.. But when you land, you pay.

Traveling a lot, even if you can get to your location free of charge, gets VERY expensive. And remember, $10 an hour? We’re talking LAST MINUTE (because we didn’t know if we would make the flight) hotels, cars, tickets, etc. Plus we were eating out more. Traveling is expensive ALL the time, even if one of the elements is cheap or free. I heard people say, “well the tickets are the most expensive part”, which can be true, but not always.

  • You fly for free.. After being yelled at.

Whether you work at the airport or take calls for your airline job, you’re going to get yelled at. Imagine the worst road rage you’ve ever had or witnessed. Flying makes that ten times worse. Air rage is real, and it’s alive and well. They’re grumpy, don’t like flying, and think everyone is incompetent at their jobs, and you’re taking the brunt of their annoyance. I’ve had people call me stupid, make fun of my Utah accent (all the time), and yell at me for company policies. It’s no way to spend your days, even if you can hop on a flight somewhere else. (Guess how many clients have ever yelled at me, zero)

  • You fly for free.. When you need a getaway from real life

What my husband and I finally realized is that the times we weren’t complaining or annoyed with each other is basically only when we were on vacation. So the other 25 days of the month we were on edge and not seeing each other enough. I was grumpy from taking hard calls all day with my airline job and then would take it out on him. We didn’t talk about much else besides my work and our next trip. But I wanted a life that I could love everyday, not just a vacation I loved every other month.

  • You fly for free.. When you’re not working.

One of the best things about running my own business is that I get to choose when I work. If I have class, I don’t work. If I have a family party, I don’t work. Having an airline job is the exact opposite! People fly every day of the year and they need help with their travel no matter what. Even if it’s 2 am where you are and no flights are coming in, it’s 5 am in Atlanta and the work day is starting and people are trying to get where they need to be. I worked on Thanksgiving (thankfully my days off were Christmas eve and Christmas that year!), my husbands birthday, missed family parties, missed church, missed friends, and so many other things!

My first shift was from 8am-4:30pm with Tuesdays and Wednesdays off. Which was kind of crummy when my husband had weekends off. That means we each had two days without the other and without work.

My next shift was from 3:30pm-midnight with Tuesdays and Wednesdays off. I thought this was the worse it could be. Swing shifts are terrible in my opinion. I would wake up at about 10 am, go to my math class and see my husband. Then I went straight to work and basically wouldn’t see him again until the next day in class again. I never saw my friends at night on the weekends and missed every family function.

I caught a lucky break and went back to day shifts with another 8am-4:30pm with Mondays and Tuesdays off. Now sometimes I could trade shifts and get a weekend day off with my husband but that was rare.

My next shift was 9am-5:30pm with Saturdays and Sundays off! It seemed like heaven. But with a 45 minute commute my entire day was taken up by commuting or by working, plus I would hit the rush hour every day. And as a 21 year old I was in school and could only take night classes. I ended up going part time with school and that dream of graduating seemed to be getting further away from me.

The change..

I had a false sense of seniority because my shifts were getting better, however, people who love their jobs at airlines tend to stay, so there’s a lot of people who have a lot more seniority than you do. So I was moved departments about a year into my career there to make way for the new trainees, and the shift I was given was 7:30pm-4am with Mondays and Tuesdays off. It was my literal hell. I would get home and fall asleep at 5 am right when my husband was waking up for his day. I woke up when he got home and ate breakfast. By this point I had completely dropped out of college and my health was struggling. Sleep is so important to me feeling well and I always felt sick or depressed.

That’s when it ended for me. That’s when I’d had enough with my airline job. I realized that it was going to take me YEARS to work my way up to have enough seniority to have the schedule I wanted. And I didn’t have years to give. I had a husband that missed me and who I missed a lot, and we’d only been married two years. I needed this time that we had to just be married and be together before we had kids. I’d wanted to graduate college from before I can even remember. I hated missing family functions, and I really HATED missing church almost every week.

I was sick, tired, depressed, and well traveled. The free flights just didn’t cut it for me any longer. I’d burned through all my sick leave because I in fact, was sick a lot.

And leaving was the best decision I made career wise.

It was holding me back more than I could have ever realized. If the first part of each of those reasons is more important than the rest of the reasons, a job with an airline may totally be for you! But as me and all the coworkers I started with who have since quit will tell you, the second part to us was a lot more prevalent and important. This doesn’t mean I’ll never have an airline job again, if I could design for them part time and work whatever hours I wanted to.. AND get free flights, I would definitely consider it.

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Branding Inspiration is so important!

So excited to be working with Aubri! I’m almost done with her site, and here’s an inspiration board to get us where we needed to be! It’s so important to get clear on what your client needs and wants from their website and brand. You can check out her branding inspiration board here! We did it together and it was nice to have so that if I felt stuck or unsure I could go back to her clear ideas and work from there.

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Very feminine, glamorous, and if I had to choose a destination, this site would be Paris.

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Aubri and I met to chat about what she needed and wanted and I really felt like I understood where she wanted to go with her brand. She loved deep red and pink and gold. But doing too much gold can really make things look cheap so keeping it to a minimum but also making is flashy was a fun line to play with.